In this episode of App Growth Talks, Andrea Raggi, Store Ads Team Lead at Phiture and successful Apple Search Ads practitioner, shares tips and eye-opening insights on this user acquisition channel. Read or listen to the Talk to learn: – how to start with Apple Search Ads; – best practices and tips on how to scale with Apple Search Ads; – what KPIs you can optimize and what results you can achieve with Apple Search Ads; – how to find the perfect bid; – tips for using Creative Sets and more.