Apple recently announced that it will be rolling out big privacy changes in 2021 to iOS 14, and fair to say, it’s caused a bit of a stir amongst ad platforms, particularly Facebook. So we’ve answered the most pressing questions within this Q&A, outlining: ➡️ What exactly have Apple done within iOS 14 and why? ➡️ How will this update affect DTC customer acquisition in 2021 and beyond? ➡️ What steps will I need to take to off-set the risk of negative impact? ➡️ Why is Facebook Shops so important going forward? ➡️ Who are the likely winners and losers of this change within the world of eCommerce? Many advertisers still aren’t aware of the impact that the recent Apple iOS 14 privacy change could have on their businesses, and nowhere is that more so than DTC eCommerce, which has long seen Facebook Ads as a staple of direct customer acquisition.