The biggest challenge that a brick and mortar seller like you will face while moving your business online is to create a perfect online presence. Something that resonates with your target audience. Something that has the look and feel of your brand and at the same time includes all the latest eCommerce features. Is it too much to ask for? You must have often witnessed successful brick and mortar businesses going down into flames while or after moving online. Why so? The reason why this occurs is the lack of proper planning and the unavailability of proper guidance from experts. So here I present to you 12 tried and tested steps on how to take your offline business online successfully.