After 5 years of field experience, we compiled all the strategies we used for our customers in this book. Chapters in short. Chapter 1: Fundamentals of B2B marketing A solid base is crucial for all your marketing efforts. You’ll learn about three types of leads, niche marketing, the buyer’s journey, and conversion path. Chapter 2: Value proposition and storytelling A compelling value proposition makes your visitors stay. And a good story convinces them to buy. You’ll learn to write both with actionable insights and proven frameworks. Chapter 3: Conversion Rate Optimization You’ll explore how you can pull the right psychological levers to increase your conversion rate. And you’ll learn how to analyze your data and conduct data-informed experiments. Chapter 4: LinkedIn social selling, marketing automation and lead generation. To me, LinkedIn is the only B2B platform you can generate thousands of leads with zero budget. In this chapter, I’ll show you how to expand your network with the right content marketing strategy. and leverage marketing automation tools to generate leads. Chapter 5: A-Z Lead generation playbook Here I share 50+ actionable strategies and 15+ marketing tools to help you optimize your website for maximum conversion. Chapter 6: Close deals with the RIO personality-based approach Relational, Informative or Outgoing (RIO). Here I’ll show you how to approach different personality types. After some practice, you’ll read people like a book.