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What exactly is a good mission statement? Is it a clear sentence that captures the purpose of your company? Or is it something more? One common characteristic of mission statements is that they leave a lasting impression of your brand in your customers’ minds. This encourages them to choose you over other brands 👀 A good mission statement integrates the core values of your organization and reflects the personality of your organization. So, how do you craft your mission statement? And which companies would you like to emulate? Let’s start by defining a mission statement, how you can create one, and then finalize by reviewing examples of mission statements crafted by leading companies in the world.