There are several benefits of video marketing. First, videos are easy to share, which makes them great for engaging followers and attracting new customers. People love sharing entertaining videos with their friends, family, and co-workers. Video has quickly become the go-to source of content for online users. We need only look at statistics from YouTube, the number one video platform, to get an idea of just how popular video content is. According to the social media management platform Hootsuite, YouTube has 2 billion logged-in users every month.