Startups, especially in tech, are highly product-focused. They build for scale before achieving it. They make a product for a market they don’t understand. All till everything comes crashing down. This entrepreneur did the same too.
He talks about how he wasted time, effort, and money in building a product that was not needed. All of which could have been invested in setting basic processes, building an audience for the product, SEO, etc. A story and a lesson to everyone.