Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” Before you can conduct an email marketing campaign, you need to have an email marketing database. It will take time, and a considered strategy, to grow your email list. However, with the right approach, your email list will become a hugely profitable part of your business. With that in mind, let’s discuss the fundamentals of an email marketing database.