[Case Study] Asia’s largest online store for baby & kids products, boosts its repeat purchases by over 400%

FirstCry.com, founded in 2010, is Asia’s largest online store for baby & kids products. The brand offers a wide range of products through its app, website, and offline stores, boasting over 200k unique baby & kids products from 6000 brands. They’ve also built India’s largest community of parents. FirstCry Parenting is an online platform/ community which aids parents in their parenting journey – from planning a child to pregnancy. Parents can track their child’s growth and simplify the parenting experience using FirstCry Parenting on their mobile app and website. Read more to know how the E-commerce brand achieved: – 120% uplift in the number of orders placed by the cart abandoners – 99.21% uplift in revenue generated through cross-sell campaigns – 400.75% uplift in the number of repeat orders placed