Original Author: Matt Byrom
What is a content island?
A content island is a framework that helps give structure to your content creation process…
Content Islands ensures you are creating the right amount of content, in the right areas, and that every piece of content you create has a purpose and a goal.
The result is a well-oiled machine that will generate targeted traffic, leads and customers for the long term.
Before I dive in, you should know that the Content Islands framework focuses on helping you structure the creation of your content. It is based on the belief that you have already planned out your personas, you know your audience, where they hang out, what they like and the content they like to consume.
To use Content Islands you should be ready to start the creation of content.
Ok, so let me explain how it works…