91% of consumers are more likely to shop with brands that provide offers specific to them 80% of customers are more likely to purchase products or services from brands that provide personalized experiences 79% of consumers are only likely to engage with a brand’s offer if it has been personalized to reflect previous brand interactions Marketers have long been on a journey to make their work feel less like a broadcast and more like a conversation. With modern content technology, it’s possible to deliver personalized content and journeys that feel like they’re unique to every customer. In this ultimate guide, you’ll explore: ? The history of conversational marketing ? Developments that have led to modern conversational marketing ? How to build your ultimate conversational marketing command center with headless CMS