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Coronavirus keeps affecting virtually every sphere, including mobile marketing. We’ve just released a report on the Impact of COVID-19 on Apple Search Ads, Q1-Q2 2020.

Our researchers looked into 558M impressions, 21.2M downloads and 18 App Store countries to shape the latest trends and insights. Inside you will find:

– Changes in Downloads & CPA across 18 countries and 6 App Store categories – Games, Work from Home (Education, Business, Utilities), Photo & Video, Health & Fitness, Finance and Travel.

– Expert opinion on the findings from Thomas Petit (independent app growth consultant), Thomas Kriebernegg (co-founder & CEO at App Radar), Johannes von Cramon (сo-founder of Growfirst), Andrea Raggi (Store Ads Team Lead at Phiture).

– Global mobile market trends amid coronavirus.

💬 Hope you’ll find this helpful. And if there are any questions, I’ll be glad to answer them in the comments.