Creating content that hits the mark and attracts traffic is a difficult task for content writers. These days brands are taking a fresh approach to proactive content management. Most brands are paying a lot of attention to optimizing content that involves execution. However, the companies are also want to expand their brand name, in these type of scenario content marketing is the best way to grow your brand name in digital media and get unique searches.
While this building content and gathering the follower is not so much easy it involves lots of patience. Apart from patience, the first question that pops up into everybody’s head is: “Could building an optimization strategy be the way to achieve your desired online results?”
Nowadays, being a content marketer is not an easy task, just a couple of things you have to pay attention to;
Make sure you deliver creative writing.
Create relevant content.
Know your audience.
Optimize the text that you have written.
How to balance creativity and optimization?
Creativity and optimization work together. Until now you must be having a question “how creativity and optimization can be balanced?” to make you understand in details below we mentioned some critical points.
LIST OUT IMPORTANT KEYWORDS
Whenever you are writing content, it is essential to list out all relevant keywords, related to the topic, first. Do a keyword search and use the results in your content. There are a lot of tools available explicitly designed to help you find the keywords you are after. Tools such as SEMrush, Google Keyword Planner and Soovle are some free examples that do a perfect job.
Once you have your list of keywords, prepare your text for implementation of these words. Don’t just dump the keywords in your writing but try to weave them in naturally. Simply draining in all of your keywords reduces the quality of your text and will affect your website ranking in the end.
KEEP TRACK OF COMPETITORS
Keeping track of the competition and what they are currently up to is an essential element of your day job as a content marketer. Be smart and use successes of others but try to avoid mistakes made by others. Technology has made things easy nowadays there are a lot of pages and sites available in the online media which will help you in getting information about your competitors.
Some things that you have to keep track of while checking the competition:
How many keywords does the competitor’s website use?
What are the topics they usually cover?
What are minor topics they write about that support their general coverage?
Check if their coverage is complete and correct.
See, if your contender sites are making any mistakes or if their coverage is incomplete, try to fill the gap. This will keep you a step ahead of your competitor, and you will have some unique content which they even they don’t have. So, it gives you a chance to grab it and kill it.
Never forget to check how their content is performing and how many engagements are recorded. Then, also check which articles or blog posts and the blogs are performing best on engagement, social shares, and link-building. Don’t forget the most critical point; check the SERP (Search Engine Result Page) of the page, article of the blog post.
If you want to make all these things work then having a proper content optimization and accordingly planning the content marketing strategy becomes very crucial.