Not only is retaining customers way cheaper than acquiring them (between five and 25 times depending who you ask), increased brand loyalty leads to better profitability and a bunch of free publicity courtesy of good ol’ fashioned word of mouth. But how do you hold on to your customers past the initial purchase? Beg? Threaten? Pray? Offer them chocolate and lollies and cross your fingers? While handing out lollies probably is a decent way to get customers to become loyal customers, there are better retention strategies. In this blog we’ll outline them so you can build brand loyalty and start reaping the rewards. Read on ?