In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels.
Show Notes
Topics
- Shazad’s journey into email marketing (1:10)
- His work at AutoNation (2:30)
- On using email first in AutoNation’s omnichannel efforts (4:12)
- On how he presents data to different teams (7:40)
- Major challenges of going email first (10:50)
- Shazad’s thoughts on the coming cookie apocalypse (12:40)
- Preferred ways to learn about customers (13:45)
- How to stay top of mind in retail auto (16:25)
- How the pandemic changed AutoNation’s marketing (18:10)
- Shazad’s email marketing resolutions for 2021 (19:35)
- What excites Shazad about the future of email (20:25)
- On why Shazad volunteers (21:10)
- Shazad’s hobbies and a NEW PUPPY!!! (23:35)
Links
- Start a free 7-day trial of Litmus
- Follow Delivering on iTunes or Spotify
- Connect with Shazad Beharry on LinkedIn
- Shazad’s Email First Excellence Award story
Show Transcript
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The post Delivering episode 34: Shazad Beharry on going email first in an omnichannel world appeared first on Litmus.
