Digitalization has taken over the whole world these days’ everyone requires digital marketing. All the real estate business, medicals, restaurants and so on everyone are choosing the digital platform. Then why not the Non-Profit Organisation? Yes, you heard it right digital marketing plan or digital marketing strategy for a non-profit organization. In this article, we will provide you nonprofit digital strategy and social media for nonprofits.
The easy way to start your digital marketing is just by having a digital marketing plan. It will help you a lot in making all your work go easy. In this article, we will describe you, in brief, the whole tips, tricks, and tactics about non-profit organization digital marketing plan.
Why do my non-profit organization need a Digital Marketing strategy?
A digital marketing Strategy is not just crucial for the Non-profit organization; it is essential for all those organizations who want to get visible in the Market. Below you can see the Global Digital Population as of October 2018 in Millions.
In the statistics, you can see how many millions of People are investing their time in the different type of Online media. This thing makes it very essential for the organizations to be alert and start adapting the Digital marketing strategies.
This gives a big vision and exposure to your organization and people will be able to recognize you quickly in the market. For the Non Profit organizations having a good digital marketing plan will help them reach the required audience and gather good funds for the development of the organization.
Now you must be thinking why digital marketing strategy making is so important? You can create a website, add a few blogs, make a social media page and send subscription emails to a few users and done. This not at all done this is the most passive and no use method of digital marketing. Like all the blogs you wrote, the page you made will get vanished in the Million blogs and pages present in Online media.
For the Non-profit organization, the most number of the audience comes from the organic search and then from social media, through referral, email marketing and so on. However, in Social media most the people check Facebook pages and the contact. This clearly shows the need for digital marketing and digital marketing strategy for any Nonprofit organization.
NON-PROFIT DIGITAL MARKETING PLAN
This includes five critical steps that need to be accomplished while you are going for Non-Profit Digital marketing planning.
- Digital Marketing Plan.
- Content marketing strategy.
- Social Media for Non-Profits.
- Promotions in digital media.
- SEO for Non-profit organization.
Digital Marketing Plan
Making a perfect digital marketing strategy and the following every tactic is the best thing you ever can do. These things are very crucial that must accomplish while going for marketing. Here you will find various steps that will help you in generating a Good Digital Marketing Plan.
Know your Goal
Before directly jumping into the marketing strategies always do background research and know what is your goal! If you have an aim, then you will automatically start working towards it with double speed. Eventually, you should pop up with some questions such as:
- What does the Organization want you to achieve?
- What is your primary marketing strategy?
- Who are the competitors and what are their favorite tactics?
- What are the demographics you are concentrating?
Some of the organization even want the best tactics for the Online FUndraising programs, which will help in the Goodwill of the charities or non-profit organizations.
The simple way to drag the attention of the viewers in the Fundraising program is just by doing the campaigns beyond the expectation. Grabbing attention can be done quickly using Social Media. Twitter is the best place you can see instant results with a lot of new subscribers. Targetting Twitter should be first in your checklist.
Then comes Link Building, this is very important for any organization to make their presence felt from different places. It is one of the top 3 ranking factors of Google Search Engine that you should have in the background search.
These are the few things which you should for sure take into account while going to plan a digital marketing strategy for the Non-profit-organization.