Key Digital Transformation Trends in Financial Services: ✅ Digitization – can take any company from a startup to success. For banking, it means that you need to shift nearly everything online. This will help you target the audience and streamline your business tasks. ✅ Automation – refers to the repetitive tasks that your business can do automatically. With the help of automated software, companies can quickly increase efficiency, decrease the likelihood of errors, and more. ✅ Advanced Analytics – helps businesses get important insights about customer’s needs and decisions. ✅ Blockchain – saves organizations tons of money daily and brings many changes in the financial services industry: reduce fraudulent activities, reduce costs, and more. ✅ AI & ML – AI systems can work with data from machine learning to target specific products and services to specific visitors. ✅ Employee Experience – learning, team-building activities. ✅ Сustomer experience – use social media, targeted ads, online interaction, and personal relations with your customers. ✅ Open banking – with AI and ML, financial institutions can target the right audiences at the right time. ✅ Cyber and Data Privacy.