Facebook and Instagram Shopping allow people to extend their business to a wider audience base and increase their product visibility across the platform. However, to boost your brand visibility, you need to enhance your product catalog with additional attributes and features. Thus, making it easier for people to navigate your Shop, discover products, and make a purchase through checkout. So, let’s uncover more about the product catalog, its features, benefit, and set up procedure for enhancing the product catalog to reach potential customers.