Most users are already accustomed to using search engines such as Google and they expect your website to offer a similar quality search experience. Elasticsearch is prevailing as one of the most powerful search tools for websites today. If you’re a marketer, here’s why you should care: 1. It provides quick searches 2. It streamlines product catalogs 3. It allows you to have real-time analytics And more… Learn more about Elasticsearch, how it works, and its benefits here.