The mobile market is huge and growing at a very fast rate. Neuroscience researchers have confirmed that mobile loading time is more gut-wrenching than watching a horror movie (Ericsson).
Poor user experience (UX) is the prime reason behind low app download rates and limited daily use. Only a few apps are downloaded thousands of times, while many languish in their stores.
This blog discusses the ins and outs of a mobile app usability testing.