Source: LiveIntent
This week, we’re need to do a post-mortem on the most effective channels for driving sales on Black Friday and Cyber Monday, because email killed it…and that’s how figure out how things died. With a post mortem.
Email Marketing Third-Highest Ecommerce Driver On Black Friday – MediaPost
Email Smashes Social Again To Drive One In Five Cyber Monday Sales – MediaPost
Email Drives A Fifth Of Cyber Monday Sales – MediaPost