
Artists are constantly searching for avenues to promote their work, and art galleries are the most popular platforms for it. As an art gallery owner, you will always be hosting art exhibitions, and you need to be able to attract the best artists’ work, so that you may put it on display and for sale. In order to cater to the patrons’ appetite for aesthetic fulfilment, the kind of art you put up, whether it is paintings, figurines, crafts, or even hand looms needs to be top class. Sure, you may have a great platform where you can collect the best art for display and sale. You have even created a superb website with a history of your previously successful art exhibitions, and vivid pictures and descriptions of the artwork on display in your art gallery. But is that enough to earn sizable profits? The fact is that people don’t enjoy investing too much time and effort in finding a place which they need to personally visit and buy things – even artwork. It’s not much of a priority anymore. In such a situation, how do you remotely attract art patrons to visit your art gallery? The challenge is really to make them come. The answer to this challenge is email marketing which fetches an astounding return of investment of 4200%. Here’s how you can attract the best artists, art dealers, and visitors to your art galleries using email marketing.