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As an artist, it can be hard to shift your focus from creating art to marketing and selling it. Both require a slightly different set of skills. It’s even harder to market correctly, using the right channels & right timing. But it can be pretty straightforward if you use emails as the backbone of your marketing efforts. You get trackable results, actionable insights. And you have the full attention of your audience. Whether you are a painter, an illustrator, or a sculptor, email is the best choice to spread the word regarding your art – and marketing it, too! This guide will show you why email marketing is essential, how you can get started and what best practices to follow for best engagement and efficiency. And yes, we also have some ideas on the kind of emails you can send.