Many photographers that I know have given up on email marketing because they expect results fast, almost instantly. And when they don’t see a magic bullet… they quit. And when other photographers see this, they never even start.
I don’t blame them. We have been so used to instant gratifications from Instagram, Facebook, and other social media platforms that some of us think email marketing is slow, un-sexy, and a loss-making channel.
But that is not true.
With email marketing, you own the list & audience rather than some platform owning your audience.
- You don’t have to depend on an algorithm for people to see your work or story.
- You get undivided attention from your audience once they open your email.
- With automation, you save time as the email marketing platform will take care of welcoming your new subscribers, send them emails to remind you about you if they stop engaging anytime
- You get actionable data on who is opening which links, at what time is your audience most engaged, etc.
But I am glad you are here, finally considering email marketing, to turn photography not just into your passion but also a profit-making business.
In this guide, we will give actionable strategies to build your list, ideas that will align with your business, and some of the tried, tested, and proven best practices to make sure you don’t get stuck.