Running facebook ads constantly to fuel your business is like running on a hamster wheel. The business stops the moment people stop seeing your brand in front of them. Email can help you fix that. You can get people’s undivided attention and reach them directly without ‘boosting’ your post. And not just get their attention but feedback too. Email marketing doesn’t require huge budgets to put up billboards, or get expensive videos made. It is probably the least expensive & most effective channel. And hence, email is a great channel for startups who should grab all the opportunities they get to talk to their audience. So we have created this guide to help startups build their email list, find out more about emails they should send and most importantly stay out of spambox. This guide applies to both startups and small businesses. It will work regardless of the type of startup you are running – whether it is product-based, service-based, SaaS, etc. So let’s read on.