The hotel industry is getting more and more competitive every year. This has resulted in increased ads budget, high prices of influencers quoting to market your hotels, and less visibility for your hotel. But email marketing is your way out of this and to connect directly with the people in their inbox. Build one-on-one relationships with people over emails and get a better ROI on your marketing efforts. So in this guide, we will explore why you should be doing email marketing, how to collect emails in the first place, ideas on types of emails to send, and some tips to succeed at email marketing.