A LOT has changed this year! – User’s Search intent. – Their shopping behavior and much more! Thanks to Google & ThinkWithGoogle for revealing out what are users searching for during this holiday season. One commendable change this year is that a lot of people are preferring local stores rather than big brands! As pandemic continues to linger in the economy, consumer’s shopping pattern is also witnessing a considerable change. This article covers everything about consumer behavior towards online shopping, their search intent and how can online shoppers inculcate the changing shopping trends in their marketing strategy to make sure they are on the track.