Sent a lot of newsletters and campaigns to your audience? Probably, creating an archive is something you should do right now. Why? Because you can then share your past content with literally anyone. It’s like creating a collection of your past newsletters, all on a single page, which is visible to everyone on that page. You can also share it around with people. You must be thinking “OK, but what’s the benefit here?” Sharing your past newsletters via a link can be a good method to attract new users and give them a taste of the content before they subscribe to your emails. Also, this will bring in real, long-term users as they know what they’re signing up for and not just shooting in the dark. The technicalities of the same are explained further.