The internet is a massive place, home to more than 1 billion websites. Ask any experienced online business leader, and they’ll tell you that to stand out and reach any audience, you need to understand and practice search engine optimization (SEO). But what if you’re not looking to reach just anyone on the world wide web? Suppose you’d rather hone in on the folks in your neighborhood. In this case, to grow your business and attract more customers online, you’ll need local SEO.