In our experience, most companies that put in the effort to do growth content (content that helps drive business growth) follow a very similar pattern: Slow start: During the first few months (anywhere from three to nine months), they are consistently creating and posting good content, but Google just doesn’t care yet. Rapid growth: After a few months, they experience a period of rapid growth, where the work from the previous months and new, ongoing work all blossom at the same time.