Evangelism is probably the purest form of sales at the outset, where you are part of creating a movement or inspiring people to jump onto the bandwagon. And yet, when you put that into a sales context or look at it from a product company’s lens – it’s more than chasing sales quotas. So how exactly is evangelism different from the traditional form of marketing or sales? When I asked this to Guy Kawasaki, here’s what he said: For starters, evangelism comes from a Greek word, which means bringing the good news. So, what an evangelist does is bring the good news, and hopefully, you are evangelizing something that is good news. For example, for Macintosh, it increased people’s creativity and productivity, and now for Canva, Canva has democratized design. So the difference between sales and evangelism is that sales is usually concerned primarily with one’s success, like quota, commission, income, etc. Evangelism is concerned with the other person’s success and benefit. So when I tell you to use or ask you to use Canva, it is because I genuinely believe it’ll make you a better communicator by creating great graphics. He further talks about: –> The key skills and goals of an evangelist –> Building a cause for your product –> Why it makes sense to target middle management than the traditional way of targeting decision makers –> Assumptions vs. planting many seeds, and a lot more…