Sales Development Reps (SDRs) are the first POCs for anyone getting introduced to your company. ‘ This is the exact reason why it is crucial to recruit the right people for this role. Be it inbound or outbound, these reps are the first people prospects meet and talk to. Hiring the wrong SDRs can be costly: one bad impression and you’ve burned a potential key account with long term revenue effects. So check out our post that will help you look for the 7 most crucial qualities in your next SDR hire