Popups can be crazy effective when it comes to lead capture. But, there’s more to making them work than simply throwing one onto your website—there needs to be strategy behind it.
Cuddle Clones is a prime example of how this is done ?
The company has an awesome product that helps people memorialize their furry friends. They even gained national attention on the likes of BuzzFeed, CNN, and USA Today.
They’re also executing a great conversion strategy for an ecommerce website.
In this post, we break down exactly how Cuddle Clones does it. From idea, to finding a niche, to rolling out a plan.
We cover:
- Cuddle Clones’ story (and how it contributes to sales)
- The triggered popup that captured 150k SMS leads
- How Cuddle Clones nurtures these leads via email
- What makes their product page so persuasive
- A look at the retargeting ads that bring abandoners back
- Why giving is a critical part of their growth strategy
So, have a read if you want to see exactly what goes into a high-converting ecommerce brand like Cuddle Clones.