Social media live streaming is becoming an essential part of virtual communication. When almost every social network has its live stream options — Facebook Live, Instagram Live, and others — society adjusts to a new way of engaging with the world. Thus, brands need to tune up their marketing strategy to glean the benefits of live streaming on social media.
Social media live streaming gained tremendous popularity not least thanks to the TikTok mobile app. TikTok is undoubtedly the hottest live streaming social network today. Launched in 2016, the social network had grossed nearly $248 million by the end of 2019 and is among the top-10 social media platforms globally. What are the features that make it so popular and successful?
In this article, we will describe the features that make it so attractive, and some points to consider before building an app similar to TikTok.