According to a recent report by Outfunnel and Copper, 46% of SMBs still face sales and marketing alignment challenges. According to the report, the 5 main sales and marketing alignmnent challenges SMBs face in 2021 are: 1. Lack of strategic and tactical cooperation 2. Misaligned goals 3. Patchy awareness of each other’s contribution 4. Limits of technology 5. The COVID-19 pandemic In this article, we take a closer look at each of these challenges, and explore how you can tackle them at your company.