Once you’ve created a survey and collected the data, the job doesn’t stop there. That would be like Usain Bolt calling it quits ten metres out from the finish line. Even the most perfect survey is useless if you don’t crunch the numbers and analyze your results. How else will you get insights into how you can improve your products, services and your company as a whole? We understand that survey analysis sounds intimidating. Terms like “cross-tabulation” and “ordinal data” sound more like lines from Star Trek than something real humans say. But you don’t need to be Spock or have a PhD in mathematics to analyze your survey data. It’s not rocket science – it’s just a touch of regular science mixed with your own brain power. We’ve created this guide to demystify the process and help anyone – whether you’re a small business owner or a Silicon Valley tech guru – to draw actionable insights from your survey results and make positive changes to your business.