Nearly three in four consumers (72 percent) say positive testimonials boost their trust in an e-commerce brand. Eighty-eight percent go so far as to say they trust testimonials as much as a personal recommendation from friends or family. And here’s the kicker. Forty-two percent of e-commerce shoppers want more testimonials from online brands. Put these stats together, and it’s clear that 1) testimonials can have a huge impact on building trust, and 2) there’s a demand for a larger number of them. So, you should be using this to improve the perception of your e-commerce brand and make shoppers more comfortable buying from you. But how exactly do you go about doing this? Here’s how to ask for testimonials and real-life examples from e-commerce stores that have nailed it.