Why is Average Revenue Per User (ARPU) important to track? ARPU is a valuable metric that measures how much each subscriber is shelling out on your business. But knowing the amount you make per subscriber or user is one thing, the bigger challenge lies in getting your customers and subscribers to pay more. So, to help you generate revenue more effectively, and plan for the long-term and the short-term, we asked dozens of SaaS and eCommerce marketers to share their best tips for optimizing Average Revenue Per User (ARPU). Here are the 9 tips they shared