The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. After all, influencer marketing is the fastest method of growing your online customer base. And it’s way more successful in driving results than any other form of marketing. However, much of this success is an outcome of an effective influencer outreach program.
A study by TapInfluence and Nielsen Catalina Solutions revealed that the ROI from influencer marketing is 11X greater than traditional approaches. Hence, it is no wonder that brands flock towards influencers and are willing to pay fortunes for a mention.
That being said, not everyone can afford to work with the likes of Selena Gomez. And trust me, you don’t necessarily need to. For successful influencer marketing, the key is to focus on finding influencers who are right for you.
But then again, that’s easier said than done, right? That’s exactly why I’m here today. To talk about a simple step-by-step guide to conduct an influencer outreach that delivers stunning results…