Customer expectations are changing. It’s no longer enough to just have a great product. The most successful companies are those that deliver positive experiences and exceed customer expectations. So how can you delight your customers and drive more sales? Mapping out the customer journey is a good place to start. A customer journey map helps you understand your customers from their point of view and the motivations that drive their decisions. In this article, we’ll look at what a customer journey map is and why it matters. We’ll also look at how you can create one. Click the links below to navigate to the section you want to learn more about: – What is a Customer Journey Map? – Why Should You Create a Customer Journey Map? – How to Create a Customer Journey Map?