The creation of any website requires an understanding of the users’ needs, well-thought-out content, web design, and testing, but the task is particularly tricky for SaaS companies. The goods they sell are rather conceptual, and potential customers can neither see the goods in detail at a store nor talk face-to-face with a salesperson.
Moreover, the competition in the market is tough and fierce, which means that SaaS companies set the bar extremely high for their home and landing pages. According to a research report by Microsoft, your SaaS website has less than 8 seconds to grab the attention of the users that visit the homepage and compel them to convert.
The question arises, how can you create a SaaS website that boosts the conversion rates? Although there is no rule of thumb for a successful SaaS website design, in this article we tried to list the best performing UX trends.