Online education has been competing with brick-and-mortar institutions for quite some time now. When the COVID-19 pandemic struck, the importance of e-learning has been significantly magnified.
According to EducationData, between 2009 and 2019, the average cost of tuition and fees at traditional learning institutions has increased by over 30%, which makes online education even more attractive.
Now, when it has become even more affordable and easily accessible through online learning platforms, people prefer to study in the comfort of their homes and when they feel the most productive. The opportunity to renew their skill set and gain new knowledge has never been so easy – and in times of pandemic so in demand – so it’s as good a time as any to develop a new product for the growing online learning market.
In this article, we look at one of the most successful educational websites, Udemy and try to understand why it has succeeded and what it would take to develop a similar one.