“Content is the soul of experience. If emotion is key to building your brand, then creating emotional connections starts with the right content—and an understanding of how it performs.” More channels. More responsibilities. And maybe a few more locusts and frogs? In 2021, it seems like pretty much anything can happen — especially in the world of marketing where COVID-19 has put emotionally aware, digital-first experiences front and center. And that means it’s time to level up the content that fuels those experiences. To keep your organization highly relevant and competitive in a changing world, here’s what you need to know about content experiences: ? What content experience means ? Why it’s time to prioritize it today ? Several tricks for improving the content experience ? How to manage your new content with a content experience platform