Plan an Instagram takeover that shines for everyone involved! An Instagram takeover is exactly what it sounds like: A brand will work with an influencer, creator, or another brand, who will “take over” posting on the account for a set period of time. It’s a friendly takeover! (No pitchforks or torches are involved.) Brands work with one another in mutual harmony to plan the purpose of the takeover, the CTA (desired action), the content to post, and how to run the take-over. Get all the details you need in Ana Gotter’s fantastic article about creating an Instagram takeover (without stressing out).