Living in the digital era, when more and more people become victims of a data breach, modern users are afraid of sharing their email addresses. In fact, 733 million email addresses were stolen in 2019.
Building email lists is getting harder. Thus, businesses start looking for new list-building strategies.
Since people spend a considerable amount of time on social media, integrating social media with email marketing is a great way to get emails from engaged followers and fans.
As a photo-sharing app, Instagram isn’t the most obvious social media platform for growing your email list. However, there are many reasons to grow your email list with Instagram.
Why Grow Your Email List with Instagram?
If you’re doubting whether Instagram is the right platform for list building, here are three main reasons for brands to grow an email list with Instagram:
- The audience is large and active: In 2018, Instagram reached one billion monthly active users. Today, it’s one of the fastest-growing platforms with the most engaged user base, and the number of users is constantly growing. This means your audience is definitely active on the platform.
- Users want to communicate with brands in-app: An average Instagram user spends 53 minutes on the platform each day. As a result, people prefer using this channel to keep in touch with brands and 90% of Instagrammers follow at least one business in-app.
- Instagram has many features to collect emails: Today, over 25 million businesses use Instagram for business promotion, so it’s no wonder that the platform rolls out business-friendly features to help businesses achieve their goals. Clickable links, lead generation ads, and contact buttons are just several features to grow your email list from Instagram with ease.
Simply put, Instagram is just a perfect place to grow your email list. So, wouldn’t it be great if you could grow your email list with Instagram?
Keep on reading to find out seven ways on how to grow your email list with Instagram.