If you are in the world of marketing and love spending time on LinkedIn, then there is a good chance that you have come across the term ‘field marketing’ quite a few times. Maybe there’s a high chance that you came across field marketing before really knowing what it was, and you may have well been doing that, primarily if you operate in the B2B SaaS world.
Now, field marketing is viewed differently by different people . A section of marketers see field marketers as the folks who do events, nothing more and nothing less. Another section believes that field marketers play a much larger role, i.e., almost working like a regional CMO that is closely knit with the sales team and enables revenue.
I think it’s vital to be revenue-driven as a field marketer because, if you think about it, you’re the face of marketing to the sales team, or at least you should be anything that the sales team has questions about. They should be coming to you, and you should be directing them to any other function within marketing to help them get that answer. And it just kind of streamlines things so that you don’t have to worry about who’s talking to whom, or if there is a gap between what’s needed and the information provided, etc.
But, let’s look at how we can align field marketing for revenue.