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One of the most inspiring things that motivate you to keep going no matter what is remembering that one day all your hard work will pay off. As an email marketer, you spend sleepless nights trying to build a robust mailing list, segmenting it, crafting fun, engaging and edge-cutting copies and sending out your email campaigns… Only to realize that they don’t reach their intended recipients?! What a bummer! All that work for nothing? Sounds like an email marketer’s worst nightmare. Luckily, there’s a way to get out of that trap or, even better, avoid getting into it in the first place. All you have to do is work on improving your bounce rate. We’ve got you covered – all of that is hot and ready already in our article for you to read. With tips, real-life examples and tool recommendations.