You hear the same buzzwords all the time in the startup world: “customer-centric;” “user-friendly product;” “the customer comes first.” Each and every company advocates those words and claims that its product team is listening to end-users on a daily basis. The truth is, at Spendesk we really do try to put our customers first. Most importantly, we talk to customers and learn about their biggest challenges. So in mid-2020, we found ourselves with a healthy list of promising product and process upgrades that could use more attention. With several items on that list, and limited time and resources to tackle them, there was only one thing for it…