A signature in a regular business email can bring more conversions than a marketing newsletter. Why? Because sometimes, a subtle CTA at the end of a personal message works better than a button in a generic automated email. Over the last couple of months, we ran a series of email signature marketing campaigns and compiled an extensive guide on how to launch, run and measure the performance of your email sign-offs. If you don’t know how to make your HTML signature generate leads and increase your brand awareness, these seven actionable steps and a ready-to-use template will drive you through the whole process of launching your first email signature marketing campaign.