If you run a brand, you probably already know that podcasts can transform your brand from a spindly frog to a charming prince ? ->? Podcasts are as popular as they’ve ever been and creating one might seem like a great way to promote your brand, interests or ideas. But how do you start one? Just before we get into the how-to section of this article, it’s important to note that we’ve slowly entered the rush hour of podcasts. If you take a little walk down the memory lane, you’d find that in the 90s, most families had a TV viewing schedule that they stuck to like hot glue. However, all of that changed when digital streaming snuck into the scene, and today, we have podcasts, thankfully.